Tripadvisor

Tripadvisor wanted to shift perception from a place to read reviews to a platform where travelers can confidently plan their full trip. We extended their in-house campaign by creating 36 videos across six distinct concepts. Each one addressed a common travel problem and showed how Tripadvisor solves it, all while staying within the existing visual framework.

The challenge was to deliver a high volume of engaging content quickly while keeping the work on-brand and consistent across formats.

I helped shape the creative strategy early on, pushing for a more templatized approach so we could move quickly without losing clarity or quality. We simplified motion, ran design and motion in parallel, and had creatives build animatics up front to lock in timing and direction. This gave the motion team more time to focus on craft and refine the final builds.

I stayed involved throughout by reviewing copy, giving feedback on motion, and keeping the work aligned to the brief. While I gave the team autonomy, I remained active through regular check-ins, creative guidance, and client conversations. My goal was to set up a smart plan, support the team, and ensure we delivered thoughtful work.

The scope expanded midstream, but we stayed on track without late nights or burnout. The client was genuinely thrilled, and the team wrapped the project feeling proud and energized.